artience group 's Brand Promise and Philosophy System

artience group 's Brand Promise and Philosophy System

artience集团的Brand Promise及理念体系

As the social environment changes at a dizzying pace, we at artience group have renewed our philosophy system based on our strong determination to transform into a company that proactively identifies the needs and issues of the changing times, where each individual plays a leading role, and delivers pioneering value through cutting-edge technology to people around the world. This philosophy system consists of Corporate Philosophy, Brand Promise, and Our Principles.

Established in April 1993
Revised in January 2024

brand promise
感性に響く価値を作り出し、心豊かな未来に挑む
Create value that resonates with the senses, build a future where all people can live enriched lives
创造触及感性的价值,创建内心富饶的未来

What is needed to achieve a sustainable and bright future?
We believe that it is the realization of a society in which all people can live enriched lives.

Our role is to connect various technologies and ideas, leading society to the solutions to its problems.
Instead of going it alone, we will deliver beauty, comfort and peace of mind that fills people's hearts by collaborating and joining forces with our partners.

We will create value that resonates with people's senses, from the things they see, the objects they touch, and what they feel through product quality,
continually taking on the challenge of building an enriched future.

* Senses: The activity of the mind and emotions in response to external stimulation.
A person's ability to feel things due to stimuli such as beauty, comfort, texture and so on.

slogan Empowering Feeling

The slogan is a straightforward expression that expresses the Group's vision and the brand promise.
It contains two thoughts: "senses inspire possibilities," and "Group's ability to heighten people's senses."

our principles

art core science
art core science
art core science

Our Principles is a criterion for determining whether our actions are appropriate, and in the event of an emergency, it illuminates the future of our actions and serves as a basis for all Group employees to base their daily activities and make decisions.

corporate philosophy
People-oriented management
People-oriented management
以人为本的经营

With the determination to change everything, we renewed our philosophy system, but we maintained our People-oriented Management Corporate Philosophy as a unique unalterable principle.
People are always at the heart of all of our activities. Based on the idea that "individuals (employees) are essential to the whole (company), and not vice versa, " employees around the world will work as a starting point to create artience.

brand name artience

artience is a portmanteau of the words “art” and “science.”
The “art” expresses the stimulation of the five senses and the mind, including the application of color as well as a liberal arts perspective; while the “science” represents the application of technology, materials and a rational approach to discovery.
It expresses the idea that the group will contribute to realizing a future in which everyone can live enriched lives, by providing society with “value that resonates with the senses” and that moves people's hearts and minds. This value is born from the fusion and refinement of the group's strengths in art and science.

philosophy system

philosophy system
philosophy system
philosophy system