Toyo Ink Group Begins Broadcasting Concept Movie Conveying Determination to Change to Artience

Toyo Ink Group redefines the value provided as "value that resonates with the senses" It will start anew as "Artience" from January 2024. A video conveying this major change will be broadcast on 109 Forum Vision in front of Shibuya Station from October 2, 2023.

Under the theme of "Forward, Continued, Next," this video expresses the Toyo Ink Group's transition to date and its strong determination to transform in the future, using dominoes as a motif.

Over the course of its more than 100-year history, the Toyo Ink Group has grown through multiple eras, expanding its business into various fields, and leveraging its strengths.

In an era that will become increasingly diverse and complex, we want to realize a society that can make people around the world happy and live fulfilling lives. In order to provide the value needed in the changing times, each of us will change and move forward strongly toward our goal.

The story of past changes and new changes is expressed through simple and powerful images based on the new corporate color.

In addition to broadcasting the 15-second version of the commercial at 109 Forum Vision in Shibuya, the 30-second version will also be available on YouTube, so please take a look.

If you don't change, then you can't change.
People and companies can change if they seriously want to change something.

I want to change.
that's why,
It's going to change.

Toyo Ink Group to artience